Me, Inc.: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business – By Gene Simmons (2014)

I enjoy reading biographies, especially by legendary artists or business people. This book here, combines both categories. It is no mystery that Gene Simmons is a not only a great artist, but also a very smart business man. His latest book release “Me, Inc.: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business” shares stories from Mr Simmons’s life and teaches readers how to be more like Mr Simmons in order to succeed in regard to branding oneself – which ultimately can lead to more success in business.

Even though the book isn’t perfect (Ayers,, in Me, Inc., the marketing and finance wizard gives aspiring entrepreneurs the critical tools they need to succeed ( Briana Ford writes in her blog that the book is a solid read, and definitely recommended and that it reminded her that she is the brand, and she is the one who needs to keep her skills up to par to be a commodity.

I enjoyed the book a lot and agree with the comments above. It was more entertaining than many other biographies or business books I’ve read in recent times. Nevertheless, having an academic and professional business background, the book didn’t provide me with groundbreaking new thoughts. However, it was interesting to read the point of view of Mr Simmons.

Here a selection of my favourite quotes:

“Get rid of the friends who want you to spend your whole day doing nothing with them. They’re not your friends. They’re your enemies.”

“The problem you ultimately want to have, as an entrepreneur, is deciding who to help, not deciding who can help you.”

“Don’t let the fear of failure keep you from trying in the first place. Most baseball swings sound like this: “Swoosh.” But, if you swing enough, you will hit some of the balls.”

“It’s better to be an octopus than a fish. If an octopus loses a tentacle to a predator, the octopus will survive with seven tentacles left for itself.”

“Once you’ve spent money, you will never see it again.”

Sebastiano Mereu

YouTuber + host of the #FHTZ online music show with co-producer @simonkurt + marketing & digital content producer + university lecturer

  • Luke

    I actually was never a listener or fan of KISS, but after reading this book I am now a fan of Gene Simmons and his attitude towards success.
    Thanks Sebi.

    • Sebastiano Mereu

      Thanks for your comment, Luke. Similar here. KISS was never one of those bands whose albums were at the front of my music pile. But this book made me revisit their albums Revenge and Alive II, and they’ve been playing almost daily in the office ever since.